Summer Sale

We have a summer sale going on until the end of August. Get a video spokesperson for your website today.

Helping People Remember Your Website

With more and more people using the internet to shop, your company website needs two things. First you need to generate traffic to your website. Having a website is one thing but if people cannot find your site or do not visit your site then your website is pretty much useless. Another strong factor to consider is comparison shopping. This is when a visitor who is looking for a product or service and they are comparing your product or service with your competition. Now here is the question, when someone comes to your site and you have the product they want and the price is pretty much the same as your competition as your visitor is searching and going from one website to another, what is going to cause them to remember your site? Your company name? Your services? Bottom line- what is going to set your website apart from your competition’s site? A video spokesperson can help inform your visitors, invite your visitors to stay on your site longer and most importantly impact your visitors to remember your company. A virtual spokesperson can be your personal website greeter helping people remember your website.

What is a website Spokesperson?

A website spokesperson might be referred to as a video spokesperson, virtual spokesperson, website actor; website salesperson or walk on person, but basically it is the same thing. It is a video of a real person that appears on your website and welcomes your visitors to your site and helps guide them to specific areas within your website. Now some think that shooting a video and embedding the video is the same thing. Not so. When you embed a video on your website it is embedded with a video display and is stationary. In other words, when you scroll the page, the video will scroll with the page. What we do at Impact Spokesperson is overlay the video on top of your website and provide a transparent background so the spokesperson appears right on your website. There are no borders or display holding the video in. Doing this allows us to hold the position so when your visitor scrolls the webpage; the video spokesperson stays in place, never leaving the viewing area. We invite you to visit our website and see our website spokespeople in action.

From Our Clients

I came to impactspokesperson.com to get a video spokesperson for my website, howtomakeconversation.com . After evaluating the offerings of several companies against my needs, I chose Impact Spokesperson on the basis of talking with Mike LoBrutto on the phone. Mike's knowledge of the technology and using it to achieve clients' marketing objectives, his sincerity and his obvious interest in anticipating and meeting my needs gave me a feeling of confidence his company would deliver. They did: Very professional results. On time. On budget. No hassle. None. I would gladly do business with Impact Spokesperson again.

Paul Barton
howtomakeconversation.com
Sellfire Value Marketing LLC

How to Make a Website Spokesperson

At Impact Spokesperson, we get this question asked all the time. How can I make a virtual spokesperson for my website? Unfortunately I will not get into the specifics to protect our proprietary secrets. I will say that it takes a good amount of money to do this as well as knowledge of two main areas 1) filming and 2) computer programming.

Before I talk about the two areas, I do want to talk about cost. Not to discourage you, but to be honest. It’s great to window shop, but when it comes down to swiping the credit card or writing the check, we tend to evaluate things with a sense of reality. When you add up the cost for the camera, studio lights, green screen, mics, teleprompter, computer software and etc. you have made a pretty costly investment and that is just in equipment and software. To give you an idea of cost, we have over $15,000.00 in filming equipment. That is not including, staff, talent, studio or any other expenditure that might be involved and ongoing.

Let me talk about talent. The talent makes up over 75% of the success of your video project. The other 25% is script. What you say is important, but how you say it is even more important. You can have a well written script and have a horrible actor or better yet an unprofessional actor read your script and the message can be lost in the delivery. I might have already mentioned this, but good talent cost good money. They don’t work for free.

Ok, if you still are with me and I didn’t lose you after talking about the cost then congratulations you are ready to move on to the next part.

The filming of your website spokesperson requires knowledge of filming, directing, editing, lighting, operating a teleprompter and sound. You have to film in front of a green screen. The green screen and the talent need to be properly lit. The more work you do right in the studio, the less work you will have to do in editing the composition. The same goes with sound engineering. You can have a great looking video and the audio be poor and it drags the whole project down. The two big expenditures in the filming are the camera and the microphones. Cheap equipment produces cheap results.

Once you have your clip recorded, now you need to upload it to your computer and key out the green screen. There are a couple of software options available that offer this, but again you get what you pay for. Two things that you need to keep in mind. First video files are large and large files take time to load over the internet. Secondly, when you encode your video file you lose quality. The real key is finding the balance. You don’t want a large file size nor do you want to lose the quality of the video. Enhancing your video and audio may be needed. This all takes place in the editing phase of your video project.

Ok, now you have you website spokesperson filmed and you have keyed out the green screen now you need to know how to program in flash, javascript and dhtml which is another article in and of itself. So what is the best solution? Leave it to the professionals. Honestly. If you are looking at getting into this business to make money, I recommend a reseller package for you. There is no start-up cost, no headache over software. If you are looking at doing this for your website, I recommend that you hire a professional company like us who specializes in this field. Get a Professional Virtual Spokesperson for your site.

24/7 Online Salesperson

How much would you pay for a salesperson who worked 24 hours a day, 7 days a week and never took a day off or even time for vacation? Not to mention, you don't have to pay their insurance and 401k. You would spend thousands on an person like that. Well I have a better, cheaper solution for you. A live virtual spokesperson is the salesperson on your site. Working, welcoming, and winning people on your services and products. Big companies pay big bucks for a 30 sec commercial. Why? Because they know it works. Imagine having a real person on your site delivering your marketing message or displaying your product everytime a web site visitor enters your site. Or better yet, just imagine a professional spokesperson asking your visitor to "click here to find out more information", or "Don't wait another minute, order today". The possibilities are endless.

Let me invite you to see what we can do for your business. I know we can help you stand out and make an impact. Visit us online for your Virtual Spokesperson.

Our Virtual Spokespeople Can:

Promote your products or services.
Make your website more personable.
Warmly greet and guide your website visitor around your site.
Point out key areas of your website.
Ask your website visitor to leave information for you.
Ask your website visitor to request information.
Retain website visitors longer.
Increase online sales.
The possibilites are endless!!! Imagine having a salesperson working around the clock 24 hours a day, 7 days a week and never taking time off. That's what a virtual spokesperson from Impact Spokesperson can do for you. Don't settle for plain text and static images. Let Impact Spokesperson make your site come alive.
Get a Live Video Spokesperson Today!!!