Video Marketing and Your Business

There are a seemingly limitless number of e-marketing strategies deployed by businesses today. Since computer capabilities expand at a exponential rate, some ideas that would have been far too ambitious a year ago may be viable for current software capabilities.

Some businesses use ground-breaking models, like deploying mobile applications for mass consumption to endorse their business and their merchandise. Viral advertising campaigns are another common (and relatively cheap, if E-Word of Mouth or EWoM is utilized effectively) method deployed in e-marketing.

Channeling the power of Youtube, many businesses take advantage of eye-capturing motion graphics or informative video clips to draw in new leads and clients, but does video really work in the world of E-marketing?
Businesses taking into consideration the venture of video marketing have a few essential things to remember before starting any prospective campaign. While many businesses have engineered the successes of their product lines on video promotion, production quality and strategic thinking are the key factors to victory. Some videos will fare better with prospective customers than others, so it is important to analyze what types of video content the average member of your demographic will latch onto.

Here are some relevant statistics:

• 16% of customers who view a video advertisement online will feel inclined to purchase that product. 1
• 21% of those customers will make a purchase. 2
• 26% of viewers will visit a store location. 2
• 21% of viewers will request more information about the product or service. 2
• Users on ShopNBC who watched videos of the merchandise on the site made the purchase twice as many times as consumers who did not watch the video content. 3
• Repeat surveys show that video advertising campaigns amplify the sale of services and products by over 70%.4
• Well-optimized, high quality video is 53 times more likely than simple text to emerge on the front page of Google’s relevant searches. 5

It isn’t hard to see why video campaigns have become popular in recent years. Since the internet can easily be gauged and analyzed, it is much easier to measure target market demographics than with traditional retail business models. The internet carries so much information about user demographics, traffic, and other rudiments that make augmenting current campaigns to appeal even more to consumers reasonably easy with a good bit of analysis.

Marketing Sherpa conducted an e-marketing survey reported that the majority of businesses who utilized video in their last advertising campaign were extremely likely to use it again. Video marketing conveys a sense of professionalism that few other mediums can match. Video ads with high production value make your business appear to be more professional and affluent than a traditional text or banner ad.

Harnessing the power of video marketing, revolutionary businesses drive their revenue and customer gains through the roof and into the future. Popular Science estimates that over 90% of internet advertisements will feature rich video content by 2021, so step up to the plate ahead of time, and join millions of businesses who brandish the power of motion graphics.

We invite you to visit us at Impact Spokesperson and see how we can help your business website stand out from your competition. www.impactspokesperson.com


1. (Online Publisher’s Association)
2. (BIA/Kelsey User View study data, February 2010)
3. (Internet Retailer, August 2010)
4. (Wharton School of Business)
5. (Forrester Research, January 2010)