Writing A Script For Your Video Spokesperson

No one knows your business better than you do. So who else is better to write your script than you? At Impact Spokesperson we are here to help you through the process so at the end you have a great script that is effective.

To help you write your video spokesperson script, you can break your script into three parts. First the Greeting or hook, Secondly, features, advantages and benefits, and then lastly the call to action. We will take a look at all three plus some things to consider as you write your video spokesperson script.

Part One: Greeting or hook - “Who”

This answers the “Who we are” question. Identify yourself or your product right from the beginning. Chances are your web visitor has been on several other websites, you want them to remember your name.

Example, “Hello and Welcome to (Name of Business) or (Website Address)…”

Part Two: Features, Advantages and benefits -“What and Why”

This answers the “What we do” question.

• ·         What separates you from other companies?
• ·         What products do you have to offer?
• ·         What is the Advantage of choosing you?

Also answers the question, “Why choose us”. Why is your product or service better?

Part Three – Call to Action - “Do”

This answers the question, “In the end, what do you want your web visitor to do?”

The goal of the script is to not only to explain your business it’s also to add a call to action. You want to engage the user to do something, not just to inform them.  

What call to action do you want your visitor to do?

• ·          Call us at (insert number here)
• ·         Click the “shop now” button to get started…
• ·         Sign up today to receive our specials

Some Things to Consider As You Write:

Write persuasively. You want to persuade your web visitor to choose you over your competition.

You are writing the script to be spoken. The script should be easy to speak. You can take compound words and make them one word to shorten the script and make the read easier to speak. Words such as, “you are = you’re”, “do not = don’t”, “we are = we’re”, “It is, = It’s”, etc.

Brand your message. Make sure your business name is at the beginning and end of script. You want your visitors to remember your name or your product, so mention it several times.

General Script equals Longer Life. Make sure your message is general enough so it stays fresh. Stay away from price points and dates as this will cause your message to go “stale” and force you to purchase more unnecessarily.

Keep your script simple and to the point. Don't try to give your entire business history and information over load in the short time that you have. Respect your visitor's time. Keep it simple.

• ·         30 second video – 80 words
• ·         45 Second Video – 120 Words
• ·         60 Second Video – 160 Words

For more Tips we also recommend you read - http://my-virtual-spokesperson.blogspot.com/2011/03/having-your-video-spokesperson-point-to.html

Visit us online at www.impactspokesperson.com to order your video spokesperson.

Adding a Video Spokesperson On a WordPress Website

Adding a video spokesperson to your WordPress website is as easy as 1,2,3. When you order your video spokesperson from Impact Spokesperson we give you a snippet of code. All you have to do is add the code on the page where you want the video to play. We included a video tutorial to better explain.

Video Spokespeople Compatible with Ipad, Iphone and Ipod

It’s a fact that many people use iPhones and iPads to browse the internet and since Apple doesn’t allow flash media to be played on these devices much of the media on the web goes unnoticed. Many video spokespeople site only use adobe flash to play their website greeters. So having a video from these companies, really doesn't benefit your business if your visitor is on an Apple device.

Your marketing message is important and we don't want anyone to miss hearing it or seeing it. The solution: Impact Spokesperson offers an iPhone and iPad compatible version of your video spokesperson.

When someone visits your site, our technology will detect whether or not your website visitors are using an iPad or iPhone device and then serves the appropriate video format for that device.
So regardless of the browser, whether its flash enabled or not - your website visitors will never miss your video spokesperson as they walk out onto your website.

Visit our website to learn more about our Ipad compatible version of our Video Spokespeople.