Writing A Script For Your Video Spokesperson

No one knows your business better than you do. So who else is better to write your script than you? At Impact Spokesperson we are here to help you through the process so at the end you have a great script that is effective.

To help you write your video spokesperson script, you can break your script into three parts. First the Greeting or hook, Secondly, features, advantages and benefits, and then lastly the call to action. We will take a look at all three plus some things to consider as you write your video spokesperson script.

Part One: Greeting or hook - “Who”

This answers the “Who we are” question. Identify yourself or your product right from the beginning. Chances are your web visitor has been on several other websites, you want them to remember your name.

Example, “Hello and Welcome to (Name of Business) or (Website Address)…”

Part Two: Features, Advantages and benefits -“What and Why”

This answers the “What we do” question.

• ·         What separates you from other companies?
• ·         What products do you have to offer?
• ·         What is the Advantage of choosing you?

Also answers the question, “Why choose us”. Why is your product or service better?

Part Three – Call to Action - “Do”

This answers the question, “In the end, what do you want your web visitor to do?”

The goal of the script is to not only to explain your business it’s also to add a call to action. You want to engage the user to do something, not just to inform them.  

What call to action do you want your visitor to do?

• ·          Call us at (insert number here)
• ·         Click the “shop now” button to get started…
• ·         Sign up today to receive our specials

Some Things to Consider As You Write:

Write persuasively. You want to persuade your web visitor to choose you over your competition.

You are writing the script to be spoken. The script should be easy to speak. You can take compound words and make them one word to shorten the script and make the read easier to speak. Words such as, “you are = you’re”, “do not = don’t”, “we are = we’re”, “It is, = It’s”, etc.

Brand your message. Make sure your business name is at the beginning and end of script. You want your visitors to remember your name or your product, so mention it several times.

General Script equals Longer Life. Make sure your message is general enough so it stays fresh. Stay away from price points and dates as this will cause your message to go “stale” and force you to purchase more unnecessarily.

Keep your script simple and to the point. Don't try to give your entire business history and information over load in the short time that you have. Respect your visitor's time. Keep it simple.

• ·         30 second video – 80 words
• ·         45 Second Video – 120 Words
• ·         60 Second Video – 160 Words

For more Tips we also recommend you read - http://my-virtual-spokesperson.blogspot.com/2011/03/having-your-video-spokesperson-point-to.html

Visit us online at www.impactspokesperson.com to order your video spokesperson.